Top 10 most innovative social media uses by utilities

Electricity is an essential service to every home and business, and utility companies have the responsibility to provide this service to their customers. As energy becomes more expensive and resources become more valuable, utilities must also find ways to educate and engage consumers about responsible energy use. This includes offering energy-saving tips and facilitating communication between the utility and its customer base. The continued growth of web- and mobile-based social media technologies is a golden opportunity for utilities to develop new and creative ways to educate and actively engage their consumers. In doing so, utilities improve their service to customers as well as save energy and expenses.

The following is a list compiled by FierceEnergy of the 10 most innovative and comprehensive ways that utilities are using social media and the Internet to interact with their customer base.

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