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Propane provider capitalizes on customer-centricity

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Sharp Propane knows how to engage its customers by focusing on them via a new customer-centric campaign.

Technology and training are keys to the "Think About Propane. Once" campaign. The propane service provider has launched an interactive online initiative that uses websites and social media to educate, inform and engage customers.

ThinkAboutPropaneOnce.com allows users to ask questions and provides propane professionals to answer them, sometimes in a humorous manner. For example, "Can hail damage my tank?" receives the response, "Car sized hail maybe, but nothing you'd see in the Lone Star state."

To get these answers, the website provides simple access to experts. The easy-to-use customer focused site eliminates a long, frustrating menu of automated telephone options and catch-all email addresses. Propane professionals try to make the use of propane simple, convenient and hands off for customers by tailoring propane service to a residential or commercial customer's needs. This is good business, especially when more customers want to focus less on these types of decisions.

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