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Slideshow:

Can Twitter help your utility succeed?

Utilities provide a service to customers - they keep the lights on. It's no secret, however, that utilities often struggle to understand and engage with their customer base. Over the past few years, utilities have begun embracing social media, especially Twitter, in an effort improve the industry's relationship with customers.

For this slideshow, FierceEnergy talked with two industry analysts and took a look at some of the most effective ways utilities are utilizing Twitter.

Begin the slideshow.

 

Special Report:

Top 10: 2012 Utility Industry Predictions

 

By Rick Nicholson, Group Vice President, IDC Energy Insights

At the end of each year IDC Energy Insights develops a list of top 10 predictions for the upcoming year for various industry segments and geographic markets.  Predictions typically look beyond just the upcoming year and include a 2-3 year forecast horizon.

View the 2012 predictions.

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